Gayatimes: Infosys is hiring for the role of Digital Marketing Analyst Bangalore Location Experience Candidates Can Apply

Company : Infosys

Job Category : Digital Marketing Analyst

Location : Bangalore

Unstop Hiring Senior Associate Frontend Developer Delhi Location degree in computer science Experience Candidates Can Apply

Responsibilities of the Candidate:

Assess, clean, merge, and analyze large datasets adhering to standardized data manipulation techniques and methodology by leveraging R, Python, and/or Azure ML, GCP, AWS, etc
Proficiency with statistical analysis tools (e.g. R, Python) and hands-on experience in Statistical techniques such as Decision Tree, Logistic and Multiple Regression, and others
Selecting features, building, and optimizing classifiers using machine learning techniques Design,
Develop and Deploy advanced machine learning and Artificial Intelligence algorithms/predictive models for use in digital marketing Analytical understanding and hands-on experience in developing Multi-Touch Attribution models, Media Mix Modelling, Basket Analysis etc
Exposure to clickstream data and customer analytics predictive modeling - Cross-selling and upselling models, Shopper intent prediction, Conversion goal prediction, Segmentation, Purchase propensity, Churn, content recommendations etc
Experience in Campaign Analysis across digital channels like social media, Web Analytics, PPC, Email, SEO, etc., and knowledge of marketing concepts like Segmentation, Targeting, Positioning, Personalization, etc. is desirable
Business processes proficiency to understand the requirements for the business and translate this into an appropriate technical solution using suitable analytical tools. Create advanced processes/procedures and recommend new tools/technologies
Guides and provides direction to team members comprised of junior analysts

Requirements of the candidate:

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CLICK HERE TO APPLY Infosys is hiring for the role of Digital Marketing Analyst Bangalore Location Experience Candidates Can Apply

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